Athlytic is a new platform that takes a modern approach towards monetizing student athletes. It is considered to be a one-stop-shop for athletic influencers to monetize their name, image, and likeness over their athletic career lifecycle. On its platform, athletes have the opportunity to be financially stable and excel in academics, all while playing out their passion.

Bleuprnt was hired in April 2023 to create content for the client’s partnership with Shinola. The partnership required athletes from accredited colleges, in the state of Michigan, to promote branded merchandise from Shinola for graduation season. Knowing that graduating seniors have demanding schedules, Athlytic contracted Bleuprnt to assist athletes by capturing photo and video content on-site of each college campus.

Within one week, Bleuprnt traveled to the University of Michigan and Michigan State University to capture content of each athlete. We ideated, recorded, and edited footage within a 1-2 day turnaround.

One video posted by Michigan State's Malik Hall was viewed 27K times with over 170 shares. The content was also shared by Click On Detroit.